Paid Media, Built to Measure.
Senior-led strategies, transparent reporting, and unbiased management for brands that demand exact ROI from their ad spend.
For brands spending $50,000 or more per month on paid media.
Paid media programs run at
DISNEY · YAHOO · CBS · ECOATM · FARMERS
Most of our work is for businesses that operate at the unit level: homes by neighborhood, offices by metro, products by SKU, advisors by territory. The structural problems repeat across industries. So far that's been homebuilders, insurance, subscription DTC, and multi-location services brands.
Multi-state production homebuilder
Took over a fragmented Google Ads and Meta program. Rebuilt over two hundred campaigns, redirected budget out of an unproven channel, and held appointment volume on lower paid spend.
Fortune 500 insurance brand
Took over a money-losing search program and rebuilt every campaign around its real drivers. It turned profitable and earned the budget to scale.
DTC family meal delivery brand
Ran the full paid program across six platforms for nearly three years, built the brand's single source of truth for channel performance, and made the honest call to move management in-house once the program outgrew an outside team.
Not ready for a conversation? The frameworks behind the work are published in full. Start with these two.
A framework for marketing leaders setting up or rebuilding their own internal paid media reporting. Five steps that build on each other, starting with conversion validation.
A framework for marketing leaders who need to know how much of their paid-attributed performance is actually incremental. Conversion validation, matched-market geo-lift design, MMM, and how the three fit together.
Adam has been an incredible partner in helping restructure our Google and Meta advertising efforts, driving greater efficiency and smarter budget allocation across campaigns. Beyond execution, he consistently brings forward innovative ideas backed by a strong scientific and data-driven testing methodology, which has helped us continuously improve performance and adapt strategically.
I enjoyed working with Adam so much, and trusted him so implicitly, that I invited him to join CartStars because I knew he would have a ton of value to add.
When he joined us our digital marketing impact was non-existent. He was able to quickly see the problems, address them, measure the results and then quickly react to ensure we were getting better every day.
His impressive ability to organize chaos and develop quick, succinct recommendations drove the innovation and profitability desired by Disney.
Full diagnostic of your paid media operation, with a prioritized action plan.
Hands-on management across Google, Meta, and other paid channels.
Senior strategic leadership when you need a paid media partner without a full-time hire.
Custom data pipelines and dashboards built in your own accounts.
Platform dashboards report the conversions they took credit for. A CFO wants to know which ones would not have happened without the spend. Safemode designs and runs that measurement layer: matched-market geo-lift tests, media mix modeling, and conversion validation against your CRM, built in your own cloud and analytics accounts so the data stays yours.
In our first call, we'll walk through a short discovery questionnaire covering:
The goal of the call isn't to pitch you. It's to find out whether what you actually need is what Safemode offers. If we are not a fit, we are happy to make an introduction to someone else who fits better, or help advise you on ways to solve things in-house with a few adjustments. No follow-up dance unless we're a fit.